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Black
#000000
The color of power and grandeur can often be found in the luxury theme. A trivial and controversial color, symbolizing intimacy, secrecy, reducing concentration with prolonged exposure, emphasizes brand solidity. It is considered a classic color. In many cultures, black is the color of mourning and is associated with longing and depression. In America it symbolizes caution, and in China - honesty.
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White
#ffffff
The color of freshness and purity, bright emotions and openness, inspires confidence. It is often used as a background design. Symbolizes the height of the brand, is also considered a classic. On the negative side, it reminds of sterility, emptiness, alienation.